How are titles presented?

 The way and order titles are presented in opening title sequences can vastly change depending on genre and production size according to studiobinder.com the most common way of listing opening titles is in the folowing order:  

1. PRODUCTION COMPANY presents (distributor)
2. a PRODUCTION COMPANY production (producer)
3. a FILMMAKER film
4. Film Title
5. Lead Cast
6. Supporting Cast
7. Casting Director
8. Music Composer
9. Costume Designer
10. Associate Producers
11. Editors
12. Production Designer
13. Director of Photography
14. Executive Producer
15. Producer
16. Writers
17. Director

 

As success in the film industry often depends not only on knowing people but also to be known, all creatives would like to see their name first and most importantly clearly readable. This leads to discussions about placement of the credits being made even before the movie has been shot. Making movies is expensive, the people who finance movies or organise the financing tend to appear first.  

As previously mentioned, the way credits are being presented depends on the kind of film. For example in order to not disturb from the very emotionally charged opening of Inglorious Basterds, Tarantino presents the titles not during the opening scene but in an additional sequence. 

 

 Tarnation’s film are stylized. Inglorious Basterds is set in the second world war.  Therefore, the titles seem to be a heightened version of the popular typography of the time mixed with extreme colours like the Yellow which doesn’t makes sense in a historical context but hligthes Tarnation’s bowled style. This goes to show how titles alone can transport a lot of meaning even if they’re on their own.

A product more similar to ours ‘Zombieland’ demonstrates its titles in bold attention grabbing colours during the opening scene, they’re integrated. This seems to be happening quit often in the action/horror  comedy genre we are going for. For example ‘The suicided squad’ directed by James Gun presents its titles in a bright orange colour with small cuts within the typography. These suite the mood and feeling James Gun is famous for (,80s nostalgia). The titles are carefully placed to fit and enhance the framing and look of the sequence and partly present opposition to the dark lighting.